Keywords: Production processes
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Journal Articles
International Marketing Review (2006) 23 (6): 578–584.
Published: 01 November 2006
... a different perspective on the phenomenon of outsourcing, with important implications for policy‐makers in both home and host economies. Roger Strange can be contacted at: roger.strange@kcl.ac.uk © Emerald Group Publishing Limited 2006 Brands Outsourcing Production processes [3] Even...

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