...Mohammed Y.A. Rawwas; K.N. Rajendran; Gerhard A. Wuehrer When countries differ in the perceived quality of their products, country‐of‐origin (CO) labelling influences consumer choice. While the influence of nationalism on perceived quality has been well documented in the literature, the effect...

...Jean L. Johnson; Wiboon Arunthanes Investigates how export market characteristics such as local government regulation, infrastructure differences, export market lag,cultural differences, end‐user differences in tastes and preferences,and competitive intensity affect ideal and actual product...

..., for example, includes the use of standardized international branding together with the adaptation of product specifications to national preferences. Such fine‐tuning can lead to substantial competitive advantages for internationally active companies. Suggests a methodology that can be employed for assessing...

.... Some of the variables most commonly used as bases for segmentation of these products (e.g. GNP, GNP distribution, size) lack explanatory power. For consumer products the most important explanatory variables are income per capita and level of education. There is no justification for this large number...

...Robert T. Green; Trina L. Larsen Examines the USA‐Japan trade controversy, arising from the extended trade imbalance between them, with respect to the most contentious product categories. Then provides a statistical assessment of the changes that have occurred in Japanese trade between 1985...

... Multinationals Products Small firms Strategic Responses of Multinationals to Competition from Developing-Country Cottage Firms Sushil Vachani Boston University, Boston, MA, USA Competition from Cottage Industries 31 Received July 1988 Revised March 1989, June 1989 Since the late 70s cottagefirms,which...

...Nicolas Papadopoulos; Louise A. Heslop; Jozsef Beracs This article reports on a study of Hungarian consumer attitudes towards foreign and domestic products and their origin countries. Factor analysis of the findings indicates some consistency in the way consumers structure their assessment...