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Keywords: Professional service firms
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2018) 35 (5): 869–888.
Published: 13 July 2018
...Deirdre McQuillan; Pamela Sharkey Scott; Vincent Mangematin Purpose The management of reputation and status is central to creative professional service firms (CPSFs) rendering the internationalisation process a particular challenge. The authors build on arguments that internationalisation requires...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2003) 20 (2): 161–179.
Published: 01 April 2003
... for applications in both western and eastern business cultures. © MCB UP Limited 2003 National cultures Networks Professional service firms Australia Thailand Southeast Asia Relationship marketing theory was developed during the 1980s to describe a general marketing paradigm that emphasised...
