...June Francis; Colleen Collins‐Dodd Export promotion programs are provided by governments to help firms, especially small and medium‐sized ones, overcome real or perceived obstacles to exporting. To date, there has been limited empirical evidence of the effectiveness of these efforts. This study...

...Kate Gillespie; Liesl Riddle Most existing research examines export promotion organization (EPO) performance by assessing how firms benefit from their awareness, perceptions and use of EPO services. Remarkably, few studies examine how EPOs decide which services they will offer. This paper...

...F.H. Rolf Seringhaus; Philip J. Rosson This paper brings together two significant export management issues: international trade fairs and export promotion. Trade fairs play a market development and expansion role while export support is aimed at building foreign market capability. This study...

...Kim Shyan Fam; Bill Merrilees This paper compares the promotional practices and perceptions between two countries of disparate cultural backgrounds, namely Australia and Hong Kong. The paper argues that the preference for a particular promotional tool is influenced by the degree of cultural...

...Spence L. Wise; Morgan P. Miles Corporate sponsorship of sporting and cultural events has emerged as a critical component of global promotion strategy. Global sponsorship by multinationals could be made more cost‐effective with similar and generally consistent taxation legislation worldwide...

...John S. Hill; William L. James This article sheds light on MNC product transfers to subsidiaries– whether from the US or from third‐party markets – and on promotion transfers. Findings indicate that consumer goods subsidiaries have product mixes with heavy US orientations, but that this orientation...

...James Goodnow; W. Elizabeth Goodnow The surging growth of state export promotion budgets in the United States should be justified by evaluating the effectiveness of the activities they support. This study relates the assessment of export promotion efforts to the level of state export activity...

...Bruce Seifert; John Ford Firms in the electrical, machine tool builders, food processing equipment, and fluid power industries were surveyed concerning their export marketing policies. Except in promotion, most of these industrial firms follow a standardised marketing approach. Their export budgets...