...Stephen Young Highlights the dearth of research on the range of issues surrounding the international environment and the impact on international marketing. Such issues concern trade and investment liberalization and protectionism, the role of multilateral institutions and the NGOs, and country...

... with a fair degree of accuracy. © MCB UP Limited 1988 Developing Countries Developed Economies Protectionism Segmentation 25 IDENTIFYING THE GLOBAL PRO-TRADE CONSUMER John C. Crawford, Barbara C. Garland, and G. Ganesh, all of North Texas State University, Denton, Texas This article examines...