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Keywords: Qualitative case method
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Journal Articles
The internationalization of digital platform firms: the platform-OLI (P-OLI) framework
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2024) 41 (5): 886–910.
Published: 16 August 2024
... Licensed re-use rights only Digital platform firms Internationalization Network theory New OLI advantages India Qualitative case method IB theory Digital globalization bolsters the accelerating rise of the digital economy, which is predicted to contribute more than one-fourth...
