... publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . Storytelling Artificial intelligence Brand experience Luxury Culture Qualitative techniques Modern consumers increasingly seek meaningful, immersive, and authentic...

... for future research in the area. © MCB UP Limited 1996 Export Qualitative techniques Sales forecasting While the importance of forecasting in the planning process is well recognized in the literature (e.g. Saunders et al., 1986; Wheelwright and Makridakis, 1987), the role...