... comparisons across countries. However, recent research evidence indicates that, when individual respondents rate multiple entities (e.g., multiple countries), the ratings of a particular country can be affected by the other “contextual” countries included in the questionnaire. The purpose of this study...

... Limited 1995 Advertising Ethics Questionnaires Role conflict As in many other countries, the Norwegian advertising industry has adopted the ICC‐code (1987 , see Appendix 1). What Norwegian advertising professionals should do(or leave) is also regulated by the Norwegian Marketing...