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Keywords: Reform
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2004) 21 (6): 666–667.
Published: 01 December 2004
... of the windows of opportunity that are possible with winning strategies in Latin markets. In this section, the authors analyze the strategies that are possible in uncertain and volatile markets. The process of privatization, market liberalization and other structural reforms are the drivers of opportunity, which...
