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Keywords: Regional exporters
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2012) 29 (1): 88–113.
Published: 17 February 2012
... Regional exporters The increasing globalisation of markets, pace of technological change and the decline of government imposed barriers, has provided small‐ and medium‐sized enterprises (SMEs) market opportunities on an international scale (Andersson et al., 2004 ; Fillis, 2007). Indeed...
