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Keywords: Relational bonding norms
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Journal Articles
International Marketing Review (2016) 33 (2): 196–218.
Published: 11 April 2016
... the hypotheses, implying that the development of relational capital requires relational efforts in terms of reliance and relational bonding norms. Additionally, the empirical data suggest that the dimensions of formal and informal institutional distance significantly moderate the relationships between relational...

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