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Keywords: Relational bonding norms
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Journal Articles
The antecedents of relational capital in key exporter-importer relationships: An institutional perspective
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2016) 33 (2): 196–218.
Published: 11 April 2016
... the hypotheses, implying that the development of relational capital requires relational efforts in terms of reliance and relational bonding norms. Additionally, the empirical data suggest that the dimensions of formal and informal institutional distance significantly moderate the relationships between relational...
