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Keywords: Republic of Korea
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2017) 34 (6): 945–967.
Published: 13 November 2017
... venture (IJV) context. Design/methodology/approach The authors estimate a structural equation model utilizing survey data collected from 199 IJVs in the Republic of Korea. Findings The authors found that while market challenge does not influence learning orientation in IJVs, it does have...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2004) 21 (4-5): 447–461.
Published: 01 August 2004
... similar and dissimilar cultures. Managerial implications, limitations, and recommendations for future research are also offered. © Emerald Group Publishing Limited 2004 Imports Exports National cultures Supplier relations Republic of Korea The need to develop long‐term relationships...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2004) 21 (3): 321–334.
Published: 01 June 2004
... was not found to influence export performance. Implications for marketing practitioners and academics are addressed. © Emerald Group Publishing Limited 2004 Marketing strategy Exports International trade Electronics industry Republic of Korea In today's competitive global marketplace...
