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Keywords: Research methods
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Journal Articles
Comparative, cross‐cultural, and cross‐national research: A comment on good and bad practice
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2010) 27 (6): 601–605.
Published: 02 November 2010
... are suggested. Originality/value The paper provides researchers with insights into successful strategies for publishing international comparative research. John Cadogan can be contacted at: j.w.cadogan@lboro.ac.uk © Emerald Group Publishing Limited 2010 Research Research methods Cross...
Journal Articles
Employing information communication technologies to enhance qualitative international marketing enquiry
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2006) 23 (4): 438–455.
Published: 01 July 2006
... by exploring factors that impacted upon firms' internationalisation activities and behaviour. However, the main focus of the present paper is not on the results of the study, but rather on international marketing research method, centring on the potential of information communication technologies (ICT...
