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Keywords: Resource augmentation
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2014) 31 (6): 621–636.
Published: 10 November 2014
... services. The authors offer an alternative knowledge-based approach to assess foreign investment decisions by considering the role of resource-augmenting (direct investment) and resource-exploiting strategies (licenses). In addition, the authors untie the type of experiential knowledge, i.e., host country...
