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Keywords: Resource flexibility
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Journal Articles
The effect of market orientation dimensions on multinational SBU's strategic performance: An empirical study
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2013) 30 (6): 591–616.
Published: 28 October 2013
... by 126 MNC SBUs representing 23 industries were collected. Findings – The key findings indicate that: responsiveness mediates the link between intelligence generation and strategic performance; responsiveness also mediates the link between resource flexibility and strategic performance...
