... theories for soft services MNE and provide an alternative approach to assess entry mode choice in this context. © Emerald Group Publishing Limited 2014 Internationalization Services Foreign direct investment Resource management Resource augmentation Host country experience Entry modes...

... and flexibility when applied to an unusual context in terms of time and space. © Emerald Group Publishing Limited 2009 Resource management Advertising agencies National economy Hungary Market forces A critical area of concern for international marketers interested in transitional economies...

... requirements constant as one expands to new markets). Steven H. Seggie can be contacted at: steven@bilkent.edu.tr © Emerald Group Publishing Limited 2008 Service industries Globalization Resource management Competitive advantage The service industry has become a prominent sector...