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Keywords: Response time testing
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2026) 43 (4): 987–1007.
Published: 21 November 2025
... in uncovering hidden behavioural drivers that could serve as a base for the segmentation model as a decision-making tool for international marketing strategies. Design/methodology/approach The study employs a dual-level measurement, capturing both explicit and implicit data through a response time testing...
