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Keywords: Retail internationalization
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Journal Articles
The relevance of retailer country-of-origin to consumer store choice: evidence from China
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2014) 31 (5): 462–476.
Published: 02 September 2014
... not only because it focuses on the retailing context but also by providing a fresh perspective. Previous studies on retail internationalization have concentrated on many valuable issues such as market selection, market entry strategy, motivations of expansion, and the divestment process (see...
