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Keywords: Retailers
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2014) 31 (6): 601–620.
Published: 10 November 2014
...Hussain G. Rammal; Elizabeth L. Rose; Alexander Mohr; Georgios Batsakis Purpose – The purpose of this paper is to study draws on the resource- and knowledge based views (RBV/KBV) of the firm to explain the internationalisation speed of retail firms. Design/methodology/approach – The authors...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2006) 23 (1): 25–53.
Published: 01 January 2006
...Karise Hutchinson; Barry Quinn; Nicholas Alexander Purpose The internationalisation of large multinational retailers is well documented and much research attention has been given to their motives and strategies for expansion. Yet, no research in this field has specifically addressed...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2003) 20 (6): 643–660.
Published: 01 December 2003
... for multidimensional aspects of the price construct; to explore how US and Korean students are different or similar in their perception of price cues; and to use countries’ retail environments to explore the differences. Findings of this study show that US subjects have higher levels of prestige sensitivity, price...
