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Keywords: Revenue management
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (5): 1134–1157.
Published: 08 March 2023
...Pilar Talón-Ballestero; Lydia González-Serrano; M. Dolores Flecha-Barrio; Alicia Orea-Giner Purpose This research aims to answer two major research questions related to the COVID-19 crisis from a longitudinal approach: What is the revenue management (RM) role during the different periods subject...
