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Keywords: Round-table discussion
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (5): 1134–1157.
Published: 08 March 2023
... approach, analyses three round-table discussions with 11 internationally renowned experts during three key scenarios of the COVID-19 crisis: the lockdown period (from March to June 2020) and the following two summer seasons (the post-lockdown period): Post-lockdown I (the summer campaign, 2020) and Post...
