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Keywords: SME Cocoa exporters
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Journal Articles
The effectiveness of government policies for export promotion on the export performance of SMEs Cocoa exporters in Cameroon
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2018) 35 (1): 164–185.
Published: 12 February 2018
... exporters in Cameroon. Design/methodology/approach To test the proposed model, data were obtained through self-administered questionnaires using snowball sampling technique to 101 SME Cocoa exporters. This was analyzed using structural equation modeling (SEM) techniques to examine both the direct...
