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Keywords: Samsung Electronics
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (4): 530–554.
Published: 11 July 2016
... of subsidiaries and a stable position in China. During our interviews, Samsung Electronics China’s (SEC) HQ in Beijing and three manufacturing subsidiaries located in Huizhou, Tainjin and Suzhou responded that their positions were “the most strategically important locations” in China. SEC’s HQ served...
