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Keywords: Sequential
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Journal Articles
An acquisition or a greenfield subsidiary? The impact of knowledge on sequential establishments in a host country
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2020) 37 (2): 377–396.
Published: 12 May 2020
... of firm's sequential establishments of wholly owned subsidiaries in a host country. Design/methodology/approach Swedish firms' establishments of wholly owned subsidiaries in Germany, the United Kingdom and the United States were analyzed using a longitudinal approach. Findings A firm's broad...
