... distribution channel. As compared to direct exports, onsite presence and intermediaries present a positive and negative moderating effect, respectively. Originality/value The paper offers a rare look into the international sales performance of advance-servitized-products. This paper does so using a service...

...Zafar U. Ahmed; James P. Johnson; Chew Pei Ling; Tan Wai Fang; Ang Kah Hui This study examines country of origin (CO) and brand effects on consumers’ quality perceptions, attitudes, and purchase intentions with respect to a service‐industry product: international cruise‐line packages in Singapore...

... customer needs. It involves the need to co‐ordinate effort in terms of the elements of the marketing mix for each product. Moreover, because market orientation is an organization‐wide prescription, it is necessary that the whole firm is organized and co‐ordinated in the service of the customer. 3...

...Naresh K. Malhotra; Francis M. Ulgado; James Agarwal; Imad B. Baalbaki Discusses and applies a general framework for services quality to make a comparative evaluation of ten dimensions of service quality between developed and developing countries. Derives specific hypotheses for each of the service...