... distribution channel. As compared to direct exports, onsite presence and intermediaries present a positive and negative moderating effect, respectively. Originality/value The paper offers a rare look into the international sales performance of advance-servitized-products. This paper does so using a service...

...Zafar U. Ahmed; James P. Johnson; Chew Pei Ling; Tan Wai Fang; Ang Kah Hui This study examines country of origin (CO) and brand effects on consumers’ quality perceptions, attitudes, and purchase intentions with respect to a service‐industry product: international cruise‐line packages in Singapore...

... build a modified marketing concept. © MCB UP Limited 1996 Organizational performance Malta Market orientation Marketing Service United Kingdom In recent years, there has been a revival of interest in market orientation and what it involves. While its importance has been...

...Naresh K. Malhotra; Francis M. Ulgado; James Agarwal; Imad B. Baalbaki Discusses and applies a general framework for services quality to make a comparative evaluation of ten dimensions of service quality between developed and developing countries. Derives specific hypotheses for each of the service...