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Keywords: Service quality
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Journal Articles
International Marketing Review (2002) 19 (5): 450–481.
Published: 01 October 2002
...Anne M. Smith; Nina L. Reynolds The trend towards internationalisation in many service industries has increased the need for both managers and academics to collect cross‐cultural/national consumer‐perceived service quality data. Failure to establish cross‐cultural equivalence and to detect...
Journal Articles
International Marketing Review (1995) 12 (6): 68–81.
Published: 01 December 1995
..., or lack of standardization (Evans and Berman, 1990 ; Stanton et al. 1991). In service industries, business is dominated by intangibles and unique experiences, with an assumed connection between service quality, satisfied clients and ultimately competitive advantage (Cronin and Taylor, 1992...
Journal Articles

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