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Keywords: Set theory
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2006) 23 (4): 390–417.
Published: 01 July 2006
... groups can, by definition, not be disentangled from the very issue of measurement itself. Firstly, we have to decide on what theory of measurement we want to rely on, before we can analyse potentially different functioning of items. Data analysis Set theory Measurement Cross‐cultural...
