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Keywords: Shopping styles
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (2): 242–268.
Published: 30 March 2022
...), this research contributes by aiding marketers in better understanding what is driving luxury versus counterfeit consumption in a multicountry setting. Our study addresses psychographic characteristics that influence these decisions by empirically investigating the impact of the perfectionist shopping style...
