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Keywords: Shopping orientation
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2021) 38 (4): 736–755.
Published: 17 August 2020
... and the implications for non-East Asian countries. Design/methodology/approach Based on the theory of planned behaviour and accessibility–diagnosticity theory, our approach created a holistic model conceptualising human nature, shopping orientations, channel choice intentions, subjective norms and perceived AI...
