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Keywords: Simultaneity
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Journal Articles
Assessing endogeneity issues in international marketing research
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2016) 33 (3): 483–512.
Published: 09 May 2016
... in IM research. In the second step, the authors review 60 IM papers on endogeneity published in the period 1995-2014 and assess the current practice of addressing endogeneity in the IM literature. Findings – Sample selection bias and simultaneity are prevalent sources of endogeneity in IM research...
