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Keywords: Small‐ to medium‐sized enterprises
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (1996) 13 (1): 65–80.
Published: 01 February 1996
...‐initiated export market entry and strategy. © MCB UP Limited 1996 Competitive strategy Environmental scanning Export Small‐ to medium‐sized enterprises The academic literature on exporting has been extremely successful in developing models of the internationalization process (Bilkey...
