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Keywords: Small and medium-sized enterprise
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2019) 36 (1): 74–107.
Published: 27 November 2018
... underappreciated. The purpose of this paper is to examine how small and medium-sized enterprise (SME) owner/founders acquire and utilize knowledge for internationalization via internet-enabled platforms. Design/methodology/approach The empirical analysis draws on multiple case study methodology to examine 13...
