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Keywords: Social theories
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2007) 24 (1): 9–25.
Published: 27 February 2007
...@bus.msu.edu © Emerald Group Publishing Limited 2007 Social theories Services Globalization International business Attribution theory has become widely used by business researchers to enhance understanding of individual and organizational behavior (Bettman and Weitz, 1983 ; Folkes, 1984...
