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Keywords: Software development
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (1999) 16 (4-5): 299–313.
Published: 01 August 1999
.... © MCB UP Limited 1999 Global marketing Innovation Software companies Software development Asia The difficult task for effective global marketing is to devise a competitive product to be marketed at the right time, with the best feature benefits, that are produced at a profitable...
