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Keywords: Sourcing
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2008) 25 (5): 504–519.
Published: 12 September 2008
... to shape the market conditions, to influence customers and offer completely new value propositions through its unique business process. Pervez N. Ghauri can be contacted at: pervez.ghauri@kcl.ac.uk © Emerald Group Publishing Limited 2008 Sourcing Marketing strategy Multinational companies...
