... markets South Korea Commitment Business network CSR marketing strategy Legitimacy, trust and knowledge Samsung Electronics © Emerald Group Publishing Limited 2016 Joong Woo Lee can be contacted at: busiljw@inje.ac.kr The process of SE Chinese market entry started...

... authority effect” among young adult consumers in traditionally high power distance (PD) countries. Design/methodology/approach Two experiments were conducted using data from traditionally high (South Korea in Study 1, Thailand in Study 2) and low (USA in Study 1) PD countries. Data are analyzed...

... by examining the effects of customer orientation, brand association, perceived service quality, and satisfaction on brand loyalty utilizing data from South Korea and China. Further, relatively little attention has been given to the competing process of individual‐level brand loyalty. Thus, this paper aims...

... Group Publishing Limited 2007 Advertising Market segmentation Fashion industry Europe South Korea United States of America Given the rapid growth of global markets and an optimistic outlook for their future, researchers and practitioners have a keen interest in understanding...

... and Maheswaran, 2000). © Emerald Group Publishing Limited 2007 Culture Corporate identity Brands United States of America South Korea In this study, corporate identity (CI) – especially corporate visual identity, such as name, logotype/symbol, typography, colour, and tagline (Melewar...

... Emerald Group Publishing Limited 2007 Worldwide web Advertising Advertising media Gender South Korea United States of America Over the past three decades numerous studies in the field of communication, marketing, psychology, sociology, and gender studies have investigated gender role...

... paradoxes provide a possible theory for testing the relationship of the society and its advertising content within a culture as well as across cultures. © Emerald Group Publishing Limited 2005 Advertising Hong Kong South Korea National cultures Since the early 1960s proponents...

...Rajshekhar Javalgi; Bob D. Cutler; D. Steven White Investigates the regional standardization issue in global advertising by comparing print advertising of the Pacific Basin countries of Japan,Taiwan and South Korea. The findings of the study reveal similarities and differences in print advertising...

...Moonkyu Lee; In‐Ku Lee; Francis M. Ulgado Reports the findings of a study that examined the relative impact of various marketing strategies on the performance of mature products in a rapidly developing country, South Korea, from a contingency theory perspective. The results indicate...