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Journal Articles

Overcoming the attribute prespecification bias in international marketing research by using non‐attribute‐based correspondence analysis

Naresh K. Malhotra, Betsy Charles Bartels
Journal: International Marketing Review
International Marketing Review (2002) 19 (1): 65–79.
https://doi.org/10.1108/02651330210419733
Published: 01 February 2002
... are discussed, including image tracking and positioning. © MCB UP Limited 2002 International marketing Research Product differentiation Specifications In defining and addressing the marketing research problems in international marketing or cross‐cultural research, often one has...
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