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Keywords: Speechmaking
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (1992) 9 (4)
Published: 01 April 1992
... measured dimensions than the same sales pitch in foreign accented Spanish. Females, however, evaluated the Guatemalan Spanish presenters more positively and evaluated the foreign accented presenters more negatively than their male counterparts. Ethnic groups Guatemala Speechmaking © MCB UP...
