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Keywords: Speed
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Journal Articles
Intangible assets, international experience and the internationalisation speed of retailers
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2014) 31 (6): 601–620.
Published: 10 November 2014
...Hussain G. Rammal; Elizabeth L. Rose; Alexander Mohr; Georgios Batsakis Purpose – The purpose of this paper is to study draws on the resource- and knowledge based views (RBV/KBV) of the firm to explain the internationalisation speed of retail firms. Design/methodology/approach – The authors...
