... with an orientation toward profit maximization, Stakeholder Theory (ST) can lend multiple vital principles, such as empowerment, engagement, legitimacy, trustworthiness, and fairness of relationships with a variety of stakeholder groups (Dawkins, 2015 ; Greenwood, 2007 ; Greenwood and VanBuren III, 2010 ; Kujala...

... Institutions Corruption International marketing Stakeholder theory Marketing capabilities Brand value Multinational enterprises (MNEs) based in emerging economies and newly industrialized countries have emerged rapidly in the last decade, yet most of these firms lack marketing capabilities...