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Keywords: Status consumption
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Journal Articles
Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (2): 242–268.
Published: 30 March 2022
... © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Status consumption Interpersonal influence Luxury products Counterfeit products Shopping styles Prior to the pandemic, in 2019, luxury sales grew approximately 4% globally (D'Arpizio et...
Journal Articles
Do luxury brands successfully entice consumers? The role of bandwagon effect
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2017) 34 (4): 498–513.
Published: 10 July 2017
... orientations on their personality traits, such as conformity, need for uniqueness and status consumption, which in turn affect their bandwagon luxury brand consumption. Design/methodology/approach A paper-based survey method is used to collect data from more than 400 Pakistani consumers indulging...
