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Keywords: Status hope
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Journal Articles
Journal:
International Marketing Review
International Marketing Review 1–22.
Published: 05 October 2026
...Guojun (Sawyer) He; Weiwei Zhang; Russell W. Belk Purpose This study develops a sociological conceptualisation of status hope to explain how the status game is produced and sustained across international marketplaces. It addresses the tension between status pursuit as joyful and autonomous...
