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Keywords: Stock markets
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Journal Articles
Foreign diversification vs concentration strategies and firm performance: Moderating effects of the market, product and firm factors
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2006) 23 (1): 54–82.
Published: 01 January 2006
... Moderated regression analysis is used. Findings Distribution and cultural distance (CU) moderate the relationship between foreign concentration‐diversification and stock market performance; while the non‐repetitive character of product purchase moderates the relationship at an accounting performance...
