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Keywords: Stores
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Journal Articles
The role of store image in retail internationalisation
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2000) 17 (4-5): 433–453.
Published: 01 August 2000
...Steve Burt; Jose Carralero‐Encinas Argues that for many retailers, competitive advantage in the home market has been based upon the development of strong store and corporate images as retailers strive to develop themselves as brands in their own right. The construction of store image, comprising...
Journal Articles
An empirical inquiry into international expansion of US retailers
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2000) 17 (4-5): 454–475.
Published: 01 August 2000
...‐wide basis, an analysis of trade literature reports over time clearly indicates this pattern of strategic growth. US retailers express their growing international interest either by their active participation in retail store expansion beyond the domestic market or by their intentions in doing so when...
Journal Articles
Wal‐Mart in Europe: prospects for the UK
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2000) 17 (4-5): 416–432.
Published: 01 August 2000
... support store choice attributes. These attributes are discussed in a UK context and conclude that the UK workforce would respond positively to the front‐line empowerment of the “Wal‐Mart Way”. UK consumers also would support the unique Wal‐Mart retail proposition. In terms of efficient supply chains...
