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Keywords: Strategic choice model
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Journal Articles
How do business-level strategies affect multiple market servicing modes in the foreign country?
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2014) 31 (5): 526–546.
Published: 02 September 2014
.... Firms that implement penetration pricing strategies are more likely to use single MSMs, although this effect is marginally significant. Overall, the validity of the strategic choice model regarding the choice of multiple MSMs is confirmed. Originality/value – Despite its importance, the effect...
