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Keywords: Strategic choices
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2012) 29 (4): 379–402.
Published: 13 July 2012
...@bus.msu.edu © Emerald Group Publishing Limited 2012 Strategic orientation Knowledge management capabilities Croatia Markets Strategic choices The alignment approach suggests that there is link between local market conditions and the strategic orientation a firm employs and capabilities...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2003) 20 (5): 514–533.
Published: 01 October 2003
... UP Limited 2003 Strategic choices Company performance China Strategic management Decision making Recent studies in the marketing and strategy literature have examined firms’ capabilities, defined as “complex bundles of skills and accumulated knowledge … that enable firms...
