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Keywords: Strategic decision-making process
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (2): 219–245.
Published: 11 April 2016
... of the heterogeneity of information processing in entry mode strategic decision-making processes (SDMPs), and its effects on specific decision types. The authors believe that this is the first empirical study to use an information processing perspective to examine the effects of SDMPs on entry mode performance...
