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Keywords: Strategic depth
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2025) 42 (4): 505–526.
Published: 14 November 2024
...Yatish Joshi; Sheshadri Chatterjee; Ranjan Chaudhuri; S.M. Riad Shams; Chrysostomos Apostolidis Purpose This study aims to examine the impact of an organization’s digital transformation capability (DTC) on its dynamic capabilities and strategic depth, which, in turn, could impact...
