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Keywords: Strategic re‐structuring
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2013) 30 (2): 156–182.
Published: 19 April 2013
...Olli Kuivalainen; Sanna Sundqvist; Sami Saarenketo; Rod B. McNaughton; Susan Freeman; Seyda Deligonul; Tamer Cavusgil Purpose Current conceptualizations of born‐globals lack a full theoretical explanation of strategic re‐structuring through the use of outward and inward‐oriented activity...
