... to analysis? What are the RM strategies and measures implemented during this crisis in contrast with a non-crisis context? It also aims to propose an RM implementation model that provides a contingency plan to face future crises. Design/methodology/approach This qualitative study, following a longitudinal...

... a wealth of information about the reality of Latin market environments. It is a first rate detailed presentation of the opportunities available to business people who craft and align winning strategies to the new business landscape unfolding in Latin America. The authors close a major gap that has existed...